Florence + the Machine

“What the Water Gave Me” was the darkest of the songs I filmed For Florence + the Machine.  It was also my favorite look.  Her voice is so ethereal.  When restrained, it transports the listener.  To express that idea, we suspended twinkling light bulbs in a black void.  At full throttle, Florence’s voice cuts you with sorrow and beauty and lift.  Just made me think of penetrating red shafts of light.  Filmed with 4 cameras, one on a dolly, and one on a small crane.  Directed by Michelle Stahl.